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Mark Willems is a sales and negotiation expert with 20 years of experience in commercial strategy, business development, and coaching high-performance sales teams. As a Partner at Hovingh & Partners, he helps organizations achieve exceptional sales and negotiation results through structured methodologies and hands-on training.
With a deep understanding of sales dynamics, Mark specializes in Sales training, sales leadership, and business growth strategies. He has successfully coached numerous teams across different industries, empowering them to enhance their sales processes, build strong client relationships, and maximize revenue.
His approach combines practical sales techniques with strategic business insights, ensuring that companies not only improve their sales effectiveness but also sustain long-term commercial success.
"For more than 20 years, sales has been the common thread of my career. Along the way, I have had many successes but I have also failed on several occasions. While failure and learning to deal with it is part of our lives, it is still important to minimise failure. Especially when it has a significant economic or human impact. Missing deals and getting "no" won't normally cost human lives. It is, however, throwing money away once failure becomes structural and is not learned from. Not only does the company lose money but also the salesperson misses out on variable pay. Customers who first say "yes" and then later realise they should have said "no" leave and often never come back and that too is a huge waste of money. Over the past few years, I have often had and taken the opportunity to save sales professionals, entrepreneurs, business leaders, students, etc. from making my own mistakes and those of people around me. This has given them and me so much satisfaction that I decided to make it my full-time profession."
"Most people buy painkillers at the time of pain. So offering painkillers when there is no pain makes little sense."