Hovingh & Partners: recognized experts in sales and negotiation training
In the Media
"Negotiation happens in the other person’s mind"
The video is in Dutch with Dutch subtitles. Here are the key takeaways:
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Negotiation is everywhere: at work, at home, in daily life — it’s all about influencing others.
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People make decisions mainly emotionally, but justify them rationally.
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Good preparation goes beyond your own goals — understand what truly matters to the other side.
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Flexibility is key: adapt your negotiation style (cooperative “blue” or competitive “red”) to the situation.
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Building trust, empathy and long-term relationships creates sustainable results.
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Small personal touches (sharing background, showing curiosity) can dramatically increase outcomes.
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