Transform Your Sales Approach with Proven Training and Coaching

Unlock the potential of our unmatched sales methodology through an intensive program tailored for sales professionals.
Dive deep into the techniques that drive success, focusing on practical implementation, management coaching, and skill enhancement.
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Thousands of professionals globally have participated in our Sales Training program, achieving measurable results.

Team of Hovingh & Partners and a group of certified professionals, symbolizing the success and impact of our sales training program worldwide

Our program is ideal for:

Sales Team: Professionals focused on building relationships, meeting targets, and driving revenue.
Directors: Leaders aligning sales strategies with business goals and overseeing performance.
Frontline Sales Managers: Managers coaching and supporting teams to achieve objectives.
New Business Managers: Specialists in identifying opportunities and securing new clients.
Account Managers: Experts in maintaining relationships and maximizing client value.

What to Expect from Our Sales Training Programs

Our program is grounded in decades of world-class research and practical application. We ensure it is both an efficient and positive learning experience.

Trust & Credibility (DISC Personality Assessment):
Build trust with your clients by adapting your communication style to their DISC personality profile. This helps you connect better and establish stronger relationships from the start.

Insights, Challenges & Needs (Research Phase):
Uncover what your client truly needs and don’t shy away from challenging their assumptions. This phase helps you identify key areas where you can provide value.

Prevent Mistakes (Client Education):
Ensure the solutions you offer are perfectly aligned with your client’s needs, avoiding costly mistakes and ensuring positive outcomes.

Solutions & Actions (Presentation & Dream Fulfillment):
Present tailored solutions that meet client expectations. Learn to negotiate effectively and secure strong commitments to guarantee success.

Sales Best Practices:
Apply structured techniques to guide you through every step of the sales process. This will help you work more efficiently and achieve consistently better results.

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What Influential Business Leaders Say

Jeroen Kurvers

Compass Group

Eduard Hoogenboom

Bol
Robert Kooloos
FrieslandCampina

    Master Proven Sales Techniques for Measurable Results

    Our methodology integrates sales processes with specific techniques and communication skills, delivering unrivaled results:

    • Increased sales revenue
    • Improved conversion rates
    • Higher overall revenue
    • Competitive advantage

    Implement a teachable, repeatable, and manageable sales methodology to ensure outstanding results across your team.

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    Trusted by leading organizations around the world

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    Benefits of Tailored Coaching and Sales Methodologies

    DISC Profiling:
    Gain insight into your own communication style and learn to adapt to others, ensuring more effective and meaningful interactions with clients and colleagues.

    Stakeholder Mapping:
    Easily identify and map the key decision-makers and influencers within your client’s organization to focus your efforts where they matter most.

    Exceed Expectations:
    Monitor client needs proactively, anticipate changes, and consistently surpass their expectations to build lasting loyalty and satisfaction.

    Client Value:
    Understand what truly matters to your client and use that knowledge to deliver tailored solutions that provide real, measurable value.

    Rapport Building:
    Establish trust and meaningful connections quickly to foster strong and collaborative client relationships.

    Strong Positioning:
    Differentiate yourself and your business by creating compelling, client-centered narratives that position you as a trusted partner.

    Walk the Talk:
    Lead by example through the consistent application of effective, results-driven sales methods that inspire your team and clients alike.

    Active Coaching: Drive consistent improvement through focused and structured coaching sessions.

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    Sales Programs Tailored to Your Team’s Needs

    While we offer a range of programs tailored to meet different client needs, we focus on four highly impactful training programs that deliver lasting change and measurable results: Change Management, Commercial Leadership, Strategising Large Deals and New Business & Added value. Each program is designed to equip teams with practical skills that can be applied immediately, whether in strategic leadership or daily sales activities.

    Commercial Leadership

    Building Effective Sales Leaders
    Our programs focus on two impactful areas that drive lasting change and measurable results:

    Two Focused Tracks

    • From Sales Rep to Leader: A 12-month program for new managers transitioning into leadership.
    • High-Performing Leadership: A program for seasoned leaders to enhance team collaboration and problem-solving.

    Program Benefits
    With 1-on-1 coaching and peer sessions, participants develop skills in personal and remote leadership and change management, essential for success in commercial teams.

    Change Management

    Management Coaching for Real Change
    At Hovingh & Partners, training is only the start. Our Management Coaching program helps make sure new sales techniques are used effectively on the job, turning learning into real, measurable results.

    Focused Coaching for Managers and Leaders
    Built for sales managers and leaders, this program uses proven methods to make complex strategies easier. We guide your team in key areas, like meeting prep, field coaching, and planning, to keep their focus on customer needs.

    Better Performance and Results
    Training with coaching improves team performance by up to 88%, creating strong, lasting habits that fit with your organization’s goals.


    New Business & Added Value

    Our program offers a structured, real-world approach to mastering sales techniques. With a focus on practical skills and tailored coaching, this training empowers your team to engage clients effectively, negotiate confidently, and drive consistent results.

    Built for Sales Impact

    Targeted at sales teams, managers, and directors, the program covers key areas: DISC personality insights, effective client needs assessment, and impactful presentation skills. Teams learn to tailor their approach at every phase.

    Achievable, Measurable Results

    Our sales training enables teams to:

    • Increase revenue.
    • Improve conversion rates.
    • Build consistency in sales approaches, ensuring effective deal closures and replicable success.
     
     
     

    Strategizing Large Deals

    In complex sales, a strategic approach is essential. Our program provides a hands-on framework to confidently close high-value deals, using real case studies for practical application.

    Focused Tools for High-Stakes Sales

    Participants learn tools like Fishbone diagrams and effective questioning techniques to understand client needs, map decision-makers, and develop actionable strategies.

    Clear Outcomes for Real Results

    By the end, your team will have actionable deal plans, a one-page strategy guide, and a meeting prep tool to shorten sales cycles, avoid missed opportunities, and close deals efficiently.

    Contact Us

    Equip your team with the skills to understand buyers, identify critical decision criteria, and access key stakeholders. Our program ensures your salespeople excel in preparing, presenting, and negotiating deals, delivering measurable improvements in performance.

    Our program consultants are here to assist with any questions you have.

    Contact us
    Transform your sales approach with Hovingh