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Jordi van Berkum is Partner at Hovingh & Partners, based in Houten, Utrecht, Netherlands. With over 25 years of experience in sales, negotiation, and business strategy, Jordi specializes in helping organizations optimize their sales processes, develop winning negotiation strategies, and implement effective go-to-market plans. His expertise spans sales consultancy, training, change management, and management coaching, ensuring that commercial teams achieve measurable growth and lasting impact. Jordi’s approach is rooted in understanding customer needs, removing sales obstacles, and coaching teams to adopt a more strategic, customer-centric mindset. He has successfully led sales teams and market expansions across Europe, the Middle East, and Africa, making him a highly experienced commercial leader and sales strategist.
"My passion in sales lies in the strategic approach to the market and customer. Determining the goal, strategy and tactics before working with the customer with genuine interest in search of the solution that helps the customer achieve their objectives. The key to sales success lies in being able to position yourself as a problem solver by putting the customer first, challenging their thinking process and exposing latent pain. During my 25 years of experience in sales and sales management, within different organizations, market segments, cultures and countries, I have learned that good sales methodologies work universally. Putting the customer first and understanding works always and everywhere. I have had the privilege that in my previous responsibility as sales director within an international organization in the chemical industry, Hovingh & Partners trained my sales team and management in several countries and developed it into a customer-oriented organization. Through this unique experience I understand how the sales methodologies work in practice, what the impact could be on the business and the possible obstacles that can arise during the implementation and coaching of the individual and the sales team."
"My goal and passion is to help other organizations with experience and knowledge to maximize their sales results as well."