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Johan Boersma is Partner at Hovingh & Partners, based in the Randstad, Netherlands. With over 25 years of commercial experience at companies like Coca-Cola Enterprises, Jacobs Douwe Egberts Professional, and Sodexo, Johan has a deep understanding of sales, negotiation, and strategy. As a consultant, he specializes in breaking down silos between sales and marketing, optimizing go-to-market strategies, and driving sustainable business growth. He is passionate about coaching commercial teams, guiding leaders through change management, and helping businesses refine their strategic vision. His hands-on, no-nonsense approach ensures tangible impact and measurable results. At Hovingh & Partners, Johan leverages proven methodologies like the Sales Funnel by Ray Leone and ENS Negotiation techniques to help companies achieve lasting sales and negotiation success.
"It is nice to see people develop and it is satisfying to help them. With more than 25 years of commercial experience, including sales director at Sodexo and Douwe Egberts Professional and in various roles at, among others, Coca-Cola Enterprises, I have got a backpack full of valuable luggage to travel with people and companies; On the road to improve sales and negotiation results: Higher conversion rates, better selling of your added value, shorter sales cycles, better margins and above all more skills, more confidence and more fun! Think from your customer's perspective! Understand the critical business issues and the dominant buying motive. Be genuinely interested, hold up a mirror to the customer, challenge, dare to ask, keep asking questions, embrace objections and develop your relationship. With, among other things, the Sales Funnel and ENS Negotiation & Influencing as strong methods, combined with my broad experience, I am happy to help you take a step on the path to (more) success."
"It is satisfying to help people developing"