Simon Noyons, Manager New Business at Graydon Nederland, was responsible for overseeing sales within the organization. At the time, Graydon was facing declining sales due to a changing market and increased competition. To address these challenges, Simon collaborated with Hovingh & Partners, who implemented an intensive training and coaching program tailored to the company’s needs.
Employees at various levels in the organization were trained, and Simon’s department was coached throughout the implementation of advanced sales methodologies on the work floor. These efforts led to a measurable 40% increase in conversion rates. Simon was extremely pleased with the results and believed that the newly embedded methods would continue delivering lasting improvements.
"The consultants from Hovingh & Partners were positive, enthusiastic, and fully dedicated to our program. They provided professional guidance and went beyond the scope of our agreement to ensure we could apply the sales methodology effectively in practice. I highly recommend Hovingh & Partners for their commitment and expertise."
During the past six months, we have seen a 40% increase in conversions. An incredibly good result.
Simon NoyonsManager New Business Graydon Nederland
The Challenge
Graydon Nederland, a specialist in business information, was facing declining sales due to a rapidly changing market and heightened competition. Simon Noyons, Manager New Business, was responsible for reversing this trend and improving the company’s sales performance. Graydon needed a strategy to better equip its sales team and respond more effectively to market pressures.
The Solution
To address these challenges, Hovingh & Partners developed and implemented an intensive training and coaching program tailored to Graydon's specific needs. Employees at various levels within the organization received comprehensive training on advanced sales methodologies. Hovingh & Partners' consultants also provided hands-on coaching to Simon’s department during the practical implementation of these methods in day-to-day operations. The goal was to embed an effective sales approach into the team’s workflow and equip them to handle the competitive landscape.
The Result
The program delivered measurable results, leading to a 40% increase in conversion rates over the course of six months. The advanced sales methodology was successfully integrated into Graydon’s operations, providing long-lasting improvements to the company’s sales performance. Simon Noyons expressed his satisfaction with the outcome, noting that the collaboration with Hovingh & Partners had laid the foundation for sustained growth and improved competitiveness in the market.
About Graydon
Graydon Nederland, before its acquisition by Creditsafe, was a business information specialist providing expert solutions in the areas of financial information, marketing insights, risk & compliance, and debt collection. With a strong reputation for helping businesses manage risks and seize opportunities, Graydon offered data-driven tools that empowered organizations to make informed decisions.