Negotiation Tactics – ENS-Based Influence Strategies

Negotiation Tactics

Soniafernandez

Whether you’re negotiating a contract or a salary, tactics matter. Knowing how to apply the right negotiation tactics — and when to use them — can be the difference between closing the deal or walking away empty-handed.

Negotiation tactics examples

  • Anchoring: setting the first offer to define the negotiation range
  • Mirroring: repeating key words to build rapport
  • Silence: using strategic pauses to prompt concessions
  • Labeling: naming emotions or positions to validate and disarm

Negotiation tactics salary

In salary negotiations, candidates often use tactics like benchmarking, framing compensation as market-based, and expressing interest in the role while setting firm expectations. Anchoring and timing the ask — for instance, after a job offer is made — are critical for success.

Negotiation tactics in business

Business negotiations involve tactics that balance value creation and assertiveness. These include packaging proposals, using deadlines to apply pressure, introducing alternatives (BATNA), and managing concessions to maintain perceived fairness and strength.

Negotiation tactics in procurement

Procurement professionals use tactics like competitive bidding, supplier scoring models, and bundling purchases to improve leverage. Clear specification, total cost of ownership analysis, and framing alternatives are also critical in supplier negotiations.

Negotiation tactics in the workplace

Internally, negotiation tactics often aim to align interests, manage priorities, and influence decisions. Common examples include trade-offs between departments, interest-based framing, and using shared goals to navigate internal politics.

Negotiation tactics in communication

Strategic communication is essential in negotiation. Tactics like using calibrated questions (“How would that work?”), managing tone and body language, and framing messages around mutual interests all contribute to more effective interactions.

What are common negotiation tactics?

  • Good cop / bad cop
  • Deadline pressure
  • Playing dumb
  • Nibbling (adding small requests at the end)
  • Walking away to gain leverage

What are the 5 rules of negotiation?

  • Be prepared: know your goals and limits
  • Listen actively and ask questions
  • Frame proposals around mutual value
  • Use time and silence strategically
  • Always know your BATNA

What is the 70/30 rule in negotiation?

This rule suggests you should listen 70% of the time and speak only 30%. It emphasizes the power of active listening, reading between the lines, and letting the other party reveal useful information before presenting your own position.

ENS Methodology: Structured tactics in 4 phases

At Hovingh & Partners, negotiation tactics are mapped to our 4-phase ENS model: Preparation, Positioning, Proposing, and Closing. We help professionals select and apply tactics aligned with strategy, context, and ethics — ensuring they’re not just persuasive, but sustainable.


Learn how to apply negotiation tactics in real-life situations — explore our negotiation training.