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Miguel Yanez is a sales growth expert, negotiation strategist, and commercial leader with extensive international experience in B2B and B2C sales, business planning, and strategic marketing. Over his career, he has successfully led and developed high-performing teams across three continents, specializing in retail, logistics, glass manufacturing, and FMCG industries.
His expertise includes:
Sales strategy and business development, with a proven track record of driving double-digit growth in new markets
Negotiation and influencing, with extensive experience leading high-stakes contract negotiations with major multinational companies
Leadership and training, with a focus on coaching sales teams to achieve sustainable commercial
As a partner at Hovingh & Partners, Miguel helps organizations optimize their sales, negotiation, and commercial strategies to maximize revenue and long-term profitability.
With over 25 years of global experience in sales and marketing, I specialize in helping companies achieve commercial excellence. As a Partner Consultant at Hovingh & Partners, I work with teams across Spain and Latin America to optimize results, strengthen negotiations, and build sustainable processes. My approach combines client-focused strategies, curiosity, and collaboration to create impactful, lasting value. Together, let's transform your commercial potential into extraordinary success.
"Empowering Teams, Driving Excellence."