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Heino Hovingh is the Managing Partner of Hovingh & Partners, based in Amsterdam, Netherlands. With over 20 years of experience, he has helped businesses across 29+ countries improve their sales effectiveness, negotiation strategies, and leadership development. Heino is passionate about coaching commercial teams and leaders, ensuring they can sell, influence, and negotiate more effectively in rapidly changing markets. His expertise lies in value-based selling, business development, and AI-driven learning, helping organizations achieve sustainable sales growth. Heino leads a team of 35 consultants operating in 53 countries, delivering tailored programs that align with industry-specific challenges and cultural differences. Under his leadership, Hovingh & Partners has become a recognized name in sales training and negotiation excellence across Europe and beyond.
"As the founder of Hovingh & Partners, I have focused on creating and training a strong team of world-class consultants. Inspiring people-oriented personalities who have extensive experience in the profession. By combining those qualities with rock-solid methods, we roll out programmes that are simply not available from any other source. We set organizations in motion. The focus is on positive energy from the very beginning: we reward each other for the things that go well. And subsequently, we focus on continual improvement. Our programmes are far from easy, but they are both enjoyable and make you the best in your professional field. More successful than those around you."
"Growth is good, but it needs to be measurable"