Hovingh & Partners is proud to welcome Miguel Yanez as our new Partner Consultant for the Spanish market. With his impressive international experience, deep expertise in strategic sales and negotiation, and a strong track record of driving commercial growth, Miguel is the ideal person to strengthen our presence in Spain.
A Proven Leader in Driving International Sales Growth
Miguel is no stranger to guiding organizations toward exceptional commercial outcomes. He has successfully led transformations at companies such as Trek Bicycle, BA Glass, Amcor, and O-I—delivering double-digit growth and record-breaking results. Whether opening new markets, restructuring commercial teams, or negotiating multimillion-dollar contracts with companies like PepsiCo, Unilever, and Danone, Miguel brings vision, structure, and energy to the table.
His career spans three continents and includes experience in retail, FMCG, biotech, packaging, and logistics. What connects all his roles is his ability to turn complex challenges into scalable solutions.
A Strategic Partner for Growth and Negotiation Excellence
As a certified negotiation strategist and sales expert, Miguel brings a deep understanding of influence and sales effectiveness to his work. In his role at Hovingh & Partners, he supports mid-sized and large organizations in achieving measurable growth, profitability, and lasting behavioral change—with a strong focus on best-practice sales processes and leadership development.
“Sales and negotiation are about people. What you achieve depends on how well you understand the other person—and how well you manage yourself in the moment,” says Miguel.
A Solid Foundation in the Spanish Market
Miguel’s appointment builds on our existing work in Spain with leading organizations such as Saica Group, Ence, Selecta, and Compass Group. These established partnerships demonstrate our ongoing commitment to delivering high-impact sales and negotiation programs in Spain—now with local presence and cultural insight.
Meet Miguel
For companies in Spain and the hispanic markets looking to thrive in an increasingly competitive market, Miguel’s arrival provides direct access to the global expertise of Hovingh & Partners—now fully available in Spanish. From complex negotiations to international growth strategies, Miguel empowers organizations with the guidance and tools to elevate their commercial performance.
Based in Madrid, Miguel is eager to connect with leaders who believe in growth, collaboration, and professional development. Whether you’re facing a specific commercial challenge or simply curious about his vision for sales excellence—he’ll gladly make time for a conversation.
Connect with Miguel directly on LinkedIn or by email