{"id":5579,"date":"2025-05-28T18:51:09","date_gmt":"2025-05-28T16:51:09","guid":{"rendered":"https:\/\/hovinghandpartners.com\/what-is\/batna\/"},"modified":"2025-09-10T11:26:04","modified_gmt":"2025-09-10T09:26:04","slug":"batna","status":"publish","type":"glossary","link":"https:\/\/hovinghandpartners.com\/fr\/what-is\/batna\/","title":{"rendered":"BATNA"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hovinghandpartners.com\/fr\/what-is\/batna\/#Quest-ce_que_la_BATNA\" >Qu&rsquo;est-ce que la BATNA ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hovinghandpartners.com\/fr\/what-is\/batna\/#Comment_utiliser_la_BATNA_dans_une_negociation\" >Comment utiliser la BATNA dans une n\u00e9gociation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hovinghandpartners.com\/fr\/what-is\/batna\/#Exemples_de_BATNA\" >Exemples de BATNA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hovinghandpartners.com\/fr\/what-is\/batna\/#BATNA_et_ZOPA_Quelle_est_la_difference\" >BATNA et ZOPA : Quelle est la diff\u00e9rence ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hovinghandpartners.com\/fr\/what-is\/batna\/#Comment_calculer_votre_BATNA\" >Comment calculer votre BATNA ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-batna\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_la_BATNA\"><\/span>Qu&rsquo;est-ce que la BATNA ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>BATNA<\/strong> signifie <em>Best Alternative to a Negotiated Agreement (meilleure alternative \u00e0 un accord n\u00e9goci\u00e9<\/em>). Il s&rsquo;agit de l&rsquo;option de repli la plus avantageuse que vous pouvez choisir si une n\u00e9gociation n&rsquo;aboutit pas \u00e0 un accord. Comprendre votre BATNA vous aide \u00e0 d\u00e9finir la valeur acceptable la plus basse et vous donne la confiance n\u00e9cessaire pour vous retirer si besoin est. C&rsquo;est votre <strong>plan B<\/strong> &#8211; et le conna\u00eetre vous donne une clart\u00e9 strat\u00e9gique et un effet de levier.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>La m\u00e9thodologie de l&rsquo;ENS<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Chez <strong>Hovingh &amp; Partners<\/strong>, la BATNA joue un r\u00f4le central dans notre cadre <strong>ENS (Effective Negotiation Strategy).<\/strong> Nous nous concentrons sur : <\/p>\n\n<ul class=\"wp-block-list\">\n  <li><strong>Pr\u00e9paration syst\u00e9matique<\/strong>: Identifiez votre BATNA et le BATNA possible de l&rsquo;autre partie.<\/li>\n  <li><strong>Analyse de la port\u00e9e de la n\u00e9gociation<\/strong>: Utilisez la BATNA pour d\u00e9finir les points de r\u00e9sistance, les aspirations et les objectifs r\u00e9alistes.<\/li>\n  <li>L&rsquo;<strong>appariement MAPA<\/strong>: Dans les n\u00e9gociations bilingues ou interculturelles, nous alignons la BATNA sur la MAPA (Mejor Alternativa Para el Acuerdo).<\/li>\n  <li><strong>Dynamique du pouvoir<\/strong>: La force de votre BATNA a un impact direct sur la perception du pouvoir et de l&rsquo;influence.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-batna-in-negotiation\"><span class=\"ez-toc-section\" id=\"Comment_utiliser_la_BATNA_dans_une_negociation\"><\/span>Comment utiliser la BATNA dans une n\u00e9gociation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Utilisez votre BATNA comme point de rep\u00e8re. Si l&rsquo;offre sur la table est moins bonne que votre BATNA, abandonnez. Si elle est meilleure, envisagez d&rsquo;accepter ou de poursuivre les n\u00e9gociations. Indiquez toujours vos actions et comparez-les \u00e0 votre BATNA pour plus de clart\u00e9 et de force.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-batna-examples\"><span class=\"ez-toc-section\" id=\"Exemples_de_BATNA\"><\/span>Exemples de BATNA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n  <li>Un fournisseur dispose d&rsquo;un contrat alternatif tout en ren\u00e9gociant les conditions actuelles.<\/li>\n  <li>Un demandeur d&#8217;emploi ayant re\u00e7u plusieurs offres les utilise pour n\u00e9gocier son salaire et ses avantages.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-batna-and-zopa\"><span class=\"ez-toc-section\" id=\"BATNA_et_ZOPA_Quelle_est_la_difference\"><\/span>BATNA et ZOPA : Quelle est la diff\u00e9rence ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">La BATNA est votre meilleure option de repli. La ZOPA (Zone d&rsquo;accord possible) est la zone dans laquelle les int\u00e9r\u00eats des deux parties se chevauchent. Le BATNA permet de d\u00e9finir la limite inf\u00e9rieure de cette zone &#8211; s&rsquo;il n&rsquo;y a pas de chevauchement, aucun accord ne doit \u00eatre conclu.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-your-batna\"><span class=\"ez-toc-section\" id=\"Comment_calculer_votre_BATNA\"><\/span>Comment calculer votre BATNA ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Dressez la liste de toutes vos alternatives r\u00e9alistes. \u00c9valuez chacune d&rsquo;entre elles en termes de faisabilit\u00e9, de co\u00fbt et de valeur. S\u00e9lectionnez ensuite la meilleure. Celle-ci devient votre BATNA. Mettez-la \u00e0 jour au fur et \u00e0 mesure que les conditions changent au cours du processus de n\u00e9gociation.    <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div class=\"glossary-cta\">\n  <p>Apprenez \u00e0 appliquer la BATNA dans des n\u00e9gociations r\u00e9elles &#8211; d\u00e9couvrez notre <a href=\"https:\/\/hovinghandpartners.com\/fr\/programmes-formation-negociation\/\" target=\"_blank\" rel=\"noopener\"><strong>formation \u00e0 la n\u00e9gociation<\/strong><\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce que la BATNA ? BATNA signifie Best Alternative to a Negotiated Agreement (meilleure alternative \u00e0 un accord n\u00e9goci\u00e9). Il s&rsquo;agit de l&rsquo;option de repli la plus avantageuse que vous pouvez choisir si une n\u00e9gociation n&rsquo;aboutit pas \u00e0 un accord. Comprendre votre BATNA vous aide \u00e0 d\u00e9finir la valeur acceptable la plus basse et vous donne la confiance n\u00e9cessaire pour &#8230; <\/p>\n<div><a href=\"https:\/\/hovinghandpartners.com\/fr\/what-is\/batna\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":5484,"template":"","glossary-cat":[125],"class_list":["post-5579","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-cat-negotiation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu&#039;est-ce que la BATNA ? 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