{"id":5875,"date":"2025-07-07T20:59:13","date_gmt":"2025-07-07T18:59:13","guid":{"rendered":"https:\/\/hovinghandpartners.com\/what-is\/budovani-duvery-pri-vyjednavani\/"},"modified":"2025-07-07T20:59:38","modified_gmt":"2025-07-07T18:59:38","slug":"budovani-duvery-pri-vyjednavani","status":"publish","type":"glossary","link":"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/","title":{"rendered":"Budov\u00e1n\u00ed d\u016fv\u011bry p\u0159i vyjedn\u00e1v\u00e1n\u00ed"},"content":{"rendered":"\n<p><strong>Jak si vybudovat d\u016fv\u011bru u n\u011bkoho, s k\u00fdm vyjedn\u00e1v\u00e1te?<\/strong>  P\u0159i obchodn\u00edch jedn\u00e1n\u00edch nen\u00ed d\u016fv\u011bra jen p\u0159\u00edjemn\u00fdm dopl\u0148kem, ale strategickou v\u00fdhodou. Kdy\u017e je d\u016fv\u011bra vysok\u00e1, jsou diskuse otev\u0159en\u011bj\u0161\u00ed, spolupracuj\u00ed a jsou produktivn\u011bj\u0161\u00ed. Kdy\u017e je n\u00edzk\u00e1, mohou ztroskotat i jednoduch\u00e9 dohody.  <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/#Duvera_pri_vyjednavani\" >D\u016fv\u011bra p\u0159i vyjedn\u00e1v\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/#Budovani_duvery_pri_vyjednavani\" >Budov\u00e1n\u00ed d\u016fv\u011bry p\u0159i vyjedn\u00e1v\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/#Jak_budovat_duveru_pri_vyjednavani\" >Jak budovat d\u016fv\u011bru p\u0159i vyjedn\u00e1v\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/#Proc_je_pri_vyjednavani_dulezita_duvera\" >Pro\u010d je p\u0159i vyjedn\u00e1v\u00e1n\u00ed d\u016fle\u017eit\u00e1 d\u016fv\u011bra<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/#Priklad_jednani_o_duvere\" >P\u0159\u00edklad jedn\u00e1n\u00ed o d\u016fv\u011b\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-trust-in-negotiation\"><span class=\"ez-toc-section\" id=\"Duvera_pri_vyjednavani\"><\/span>D\u016fv\u011bra p\u0159i vyjedn\u00e1v\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>D\u016fv\u011bra je z\u00e1kladem ka\u017ed\u00e9ho \u00fasp\u011b\u0161n\u00e9ho vyjedn\u00e1v\u00e1n\u00ed. Sni\u017euje vn\u00edman\u00e9 riziko, urychluje rozhodov\u00e1n\u00ed a podporuje poctivou v\u00fdm\u011bnu informac\u00ed. Bez n\u00ed mohou strany zadr\u017eovat informace nebo jednat defenzivn\u011b, co\u017e vede k neoptim\u00e1ln\u00edm v\u00fdsledk\u016fm.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-building-trust-in-negotiations\"><span class=\"ez-toc-section\" id=\"Budovani_duvery_pri_vyjednavani\"><\/span>Budov\u00e1n\u00ed d\u016fv\u011bry p\u0159i vyjedn\u00e1v\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Bu\u010fte d\u016fsledn\u00ed:<\/strong> Sjedno\u0165te sv\u00e1 slova a \u010diny v pr\u016fb\u011bhu cel\u00e9ho procesu.<\/li>\n<li><strong>Prok\u00e1zat kompetence:<\/strong> Uka\u017ete, \u017ee jste se p\u0159ipravili a rozum\u00edte kontextu druh\u00e9 strany.<\/li>\n<li><strong>Aktivn\u011b poslouchejte:<\/strong> Projevte opravdov\u00fd z\u00e1jem o jejich pot\u0159eby a omezen\u00ed.<\/li>\n<li><strong>Pokud je to mo\u017en\u00e9, bu\u010fte transparentn\u00ed:<\/strong> Sd\u00edlejte od\u016fvodn\u011bn\u00ed sv\u00fdch n\u00e1vrh\u016f, abyste z\u00edskali d\u016fv\u011bryhodnost.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-build-trust-in-negotiation\"><span class=\"ez-toc-section\" id=\"Jak_budovat_duveru_pri_vyjednavani\"><\/span>Jak budovat d\u016fv\u011bru p\u0159i vyjedn\u00e1v\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Za\u010dn\u011bte d\u016fkladnou p\u0159\u00edpravou a pochopen\u00edm z\u00e1jm\u016f druh\u00e9 strany. Pou\u017e\u00edvejte strukturovanou komunikaci, abyste prok\u00e1zali spolehlivost. Za\u010dn\u011bte s mal\u00fdmi z\u00e1vazky, kter\u00e9 dodr\u017e\u00edte &#8211; d\u016fv\u011bra se \u010dasto buduje postupn\u011b.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-why-trust-matters-in-negotiation\"><span class=\"ez-toc-section\" id=\"Proc_je_pri_vyjednavani_dulezita_duvera\"><\/span>Pro\u010d je p\u0159i vyjedn\u00e1v\u00e1n\u00ed d\u016fle\u017eit\u00e1 d\u016fv\u011bra<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>D\u016fv\u011bra sni\u017euje t\u0159en\u00ed a pom\u00e1h\u00e1 stran\u00e1m podstupovat kalkulovan\u00e1 rizika. Podporuje kreativn\u00ed \u0159e\u0161en\u00ed probl\u00e9m\u016f a m\u016f\u017ee pomoci posunout diskusi od pozi\u010dn\u00edho vyjedn\u00e1v\u00e1n\u00ed ke spole\u010dn\u00e9mu uzav\u00edr\u00e1n\u00ed dohod. V prost\u0159ed\u00ed s vysokou d\u016fv\u011brou jsou v\u00fdsledky \u010dasto inovativn\u011bj\u0161\u00ed a udr\u017eiteln\u011bj\u0161\u00ed.  <\/p>\n\n<p><strong>Metodika ENS a budov\u00e1n\u00ed d\u016fv\u011bry<\/strong><\/p>\n\n<p>Budov\u00e1n\u00ed d\u016fv\u011bry je \u00fast\u0159edn\u00edm bodem r\u00e1mce ENS (Effective Negotiation Strategy). Nen\u00ed to jen vztahov\u00e1 m\u011bkk\u00e1 dovednost &#8211; je to sou\u010d\u00e1st strategick\u00e9 p\u0159\u00edpravy. ENS u\u010d\u00ed vyjednava\u010de, jak kombinovat empatii se strukturou: analyzovat z\u00e1jmy, respektovat BATNA a vytv\u00e1\u0159et transparentn\u00ed n\u00e1vrhy, kter\u00e9 si z\u00edskaj\u00ed d\u016fv\u011bryhodnost a podpo\u0159\u00ed dlouhodob\u00e9 obchodn\u00ed vztahy.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-trust-negotiation-example\"><span class=\"ez-toc-section\" id=\"Priklad_jednani_o_duvere\"><\/span>P\u0159\u00edklad jedn\u00e1n\u00ed o d\u016fv\u011b\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Poskytovatel softwaru jedn\u00e1 o prodlou\u017een\u00ed smlouvy s dlouhodob\u00fdm klientem. Nam\u00edsto toho, aby p\u0159edem tla\u010dil na zv\u00fd\u0161en\u00ed ceny, nejprve p\u0159edlo\u017e\u00ed \u00fadaje o vyu\u017eit\u00ed, navrhne mo\u017en\u00e9 \u00faspory a sd\u011bl\u00ed sv\u016fj pl\u00e1n. Klient se c\u00edt\u00ed vysly\u0161en a podpo\u0159en &#8211; a souhlas\u00ed s prodlou\u017een\u00edm o n\u011bkolik let. Dohoda p\u0159esahuje r\u00e1mec \u010d\u00edsel; je postavena na vz\u00e1jemn\u00e9 d\u016fv\u011b\u0159e.   <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div class=\"glossary-cta\">\n  <p><strong>Nau\u010dte se pou\u017e\u00edvat strategie budov\u00e1n\u00ed d\u016fv\u011bry p\u0159i re\u00e1ln\u00fdch jedn\u00e1n\u00edch<\/strong> &#8211; prozkoumejte na\u0161e <a href=\"https:\/\/hovinghandpartners.com\/cs\/vyjednavani\/\" target=\"_blank\" rel=\"noopener\"><strong>\u0161kolen\u00ed o vyjedn\u00e1v\u00e1n\u00ed<\/strong><\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jak si vybudovat d\u016fv\u011bru u n\u011bkoho, s k\u00fdm vyjedn\u00e1v\u00e1te? P\u0159i obchodn\u00edch jedn\u00e1n\u00edch nen\u00ed d\u016fv\u011bra jen p\u0159\u00edjemn\u00fdm dopl\u0148kem, ale strategickou v\u00fdhodou. Kdy\u017e je d\u016fv\u011bra vysok\u00e1, jsou diskuse otev\u0159en\u011bj\u0161\u00ed, spolupracuj\u00ed a jsou produktivn\u011bj\u0161\u00ed. Kdy\u017e je n\u00edzk\u00e1, mohou ztroskotat i jednoduch\u00e9 dohody. D\u016fv\u011bra p\u0159i vyjedn\u00e1v\u00e1n\u00ed D\u016fv\u011bra je z\u00e1kladem ka\u017ed\u00e9ho \u00fasp\u011b\u0161n\u00e9ho vyjedn\u00e1v\u00e1n\u00ed. Sni\u017euje vn\u00edman\u00e9 riziko, urychluje rozhodov\u00e1n\u00ed a podporuje poctivou v\u00fdm\u011bnu informac\u00ed. Bez n\u00ed &#8230; <\/p>\n<div><a href=\"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":5868,"template":"","glossary-cat":[125],"class_list":["post-5875","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-cat-negotiation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>D\u016fv\u011bra ve vyjedn\u00e1v\u00e1n\u00ed: Jak ji budovat a pro\u010d na n\u00ed z\u00e1le\u017e\u00ed?<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, pro\u010d je d\u016fv\u011bra p\u0159i vyjedn\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00e1, jak ji krok za krokem budovat a jak posiluje v\u00fdsledky B2B. P\u0159\u00edklady a strategie ENS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Budov\u00e1n\u00ed d\u016fv\u011bry p\u0159i vyjedn\u00e1v\u00e1n\u00ed\" \/>\n<meta property=\"og:description\" content=\"Zjist\u011bte, pro\u010d je d\u016fv\u011bra p\u0159i vyjedn\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00e1, jak ji krok za krokem budovat a jak posiluje v\u00fdsledky B2B. P\u0159\u00edklady a strategie ENS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/\" \/>\n<meta property=\"og:site_name\" content=\"Hovingh &amp; Partners\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T18:59:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hovinghandpartners.com\/wp-content\/uploads\/2025\/07\/Trust-Building-in-Negotiation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/what-is\\\/budovani-duvery-pri-vyjednavani\\\/\",\"url\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/what-is\\\/budovani-duvery-pri-vyjednavani\\\/\",\"name\":\"D\u016fv\u011bra ve vyjedn\u00e1v\u00e1n\u00ed: Jak ji budovat a pro\u010d na n\u00ed z\u00e1le\u017e\u00ed?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/what-is\\\/budovani-duvery-pri-vyjednavani\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/what-is\\\/budovani-duvery-pri-vyjednavani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hovinghandpartners.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Trust-Building-in-Negotiation.jpg\",\"datePublished\":\"2025-07-07T18:59:13+00:00\",\"dateModified\":\"2025-07-07T18:59:38+00:00\",\"description\":\"Zjist\u011bte, pro\u010d je d\u016fv\u011bra p\u0159i vyjedn\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00e1, jak ji krok za krokem budovat a jak posiluje v\u00fdsledky B2B. P\u0159\u00edklady a strategie ENS.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/what-is\\\/budovani-duvery-pri-vyjednavani\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/what-is\\\/budovani-duvery-pri-vyjednavani\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/what-is\\\/budovani-duvery-pri-vyjednavani\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hovinghandpartners.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Trust-Building-in-Negotiation.jpg\",\"contentUrl\":\"https:\\\/\\\/hovinghandpartners.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Trust-Building-in-Negotiation.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"Grafick\u00e9 \u010dten\u00ed textu D\u016fv\u011bra ve vyjedn\u00e1v\u00e1n\u00ed pro z\u00e1pis do slovn\u00edku pojm\u016f\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/what-is\\\/budovani-duvery-pri-vyjednavani\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Slovn\u00edk\",\"item\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/what-is\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Budov\u00e1n\u00ed d\u016fv\u011bry p\u0159i vyjedn\u00e1v\u00e1n\u00ed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/\",\"name\":\"Sales & Negotiation Training | Hovingh & Partners\",\"description\":\"Tailored solutions for measurable results\",\"publisher\":{\"@id\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/#organization\"},\"alternateName\":\"Hovingh & Partners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/#organization\",\"name\":\"Sales and Negotiation Training | Hovingh & Partners\",\"alternateName\":\"Hovingh & Partners\",\"url\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hovinghandpartners.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/logo-Hovingh-Partners-e1733844751802.png\",\"contentUrl\":\"https:\\\/\\\/hovinghandpartners.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/logo-Hovingh-Partners-e1733844751802.png\",\"width\":700,\"height\":375,\"caption\":\"Sales and Negotiation Training | Hovingh & Partners\"},\"image\":{\"@id\":\"https:\\\/\\\/hovinghandpartners.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hovingh-&-partners\\\/\"],\"description\":\"Hovingh & Partners provides personalized sales and negotiation training delivered by expert consultants. We design tailored solutions to develop key skills and achieve measurable results.\",\"email\":\"sonia.fernandez@hovingh.eu\",\"telephone\":\"+31 (0) 6 389 90 166\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"D\u016fv\u011bra ve vyjedn\u00e1v\u00e1n\u00ed: Jak ji budovat a pro\u010d na n\u00ed z\u00e1le\u017e\u00ed?","description":"Zjist\u011bte, pro\u010d je d\u016fv\u011bra p\u0159i vyjedn\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00e1, jak ji krok za krokem budovat a jak posiluje v\u00fdsledky B2B. P\u0159\u00edklady a strategie ENS.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/","og_locale":"cs_CZ","og_type":"article","og_title":"Budov\u00e1n\u00ed d\u016fv\u011bry p\u0159i vyjedn\u00e1v\u00e1n\u00ed","og_description":"Zjist\u011bte, pro\u010d je d\u016fv\u011bra p\u0159i vyjedn\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00e1, jak ji krok za krokem budovat a jak posiluje v\u00fdsledky B2B. P\u0159\u00edklady a strategie ENS.","og_url":"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/","og_site_name":"Hovingh &amp; Partners","article_modified_time":"2025-07-07T18:59:38+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/hovinghandpartners.com\/wp-content\/uploads\/2025\/07\/Trust-Building-in-Negotiation.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/","url":"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/","name":"D\u016fv\u011bra ve vyjedn\u00e1v\u00e1n\u00ed: Jak ji budovat a pro\u010d na n\u00ed z\u00e1le\u017e\u00ed?","isPartOf":{"@id":"https:\/\/hovinghandpartners.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/#primaryimage"},"image":{"@id":"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/#primaryimage"},"thumbnailUrl":"https:\/\/hovinghandpartners.com\/wp-content\/uploads\/2025\/07\/Trust-Building-in-Negotiation.jpg","datePublished":"2025-07-07T18:59:13+00:00","dateModified":"2025-07-07T18:59:38+00:00","description":"Zjist\u011bte, pro\u010d je d\u016fv\u011bra p\u0159i vyjedn\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00e1, jak ji krok za krokem budovat a jak posiluje v\u00fdsledky B2B. P\u0159\u00edklady a strategie ENS.","breadcrumb":{"@id":"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/#primaryimage","url":"https:\/\/hovinghandpartners.com\/wp-content\/uploads\/2025\/07\/Trust-Building-in-Negotiation.jpg","contentUrl":"https:\/\/hovinghandpartners.com\/wp-content\/uploads\/2025\/07\/Trust-Building-in-Negotiation.jpg","width":1200,"height":1200,"caption":"Grafick\u00e9 \u010dten\u00ed textu D\u016fv\u011bra ve vyjedn\u00e1v\u00e1n\u00ed pro z\u00e1pis do slovn\u00edku pojm\u016f"},{"@type":"BreadcrumbList","@id":"https:\/\/hovinghandpartners.com\/cs\/what-is\/budovani-duvery-pri-vyjednavani\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hovinghandpartners.com\/cs\/home\/"},{"@type":"ListItem","position":2,"name":"Slovn\u00edk","item":"https:\/\/hovinghandpartners.com\/cs\/what-is\/"},{"@type":"ListItem","position":3,"name":"Budov\u00e1n\u00ed d\u016fv\u011bry p\u0159i vyjedn\u00e1v\u00e1n\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/hovinghandpartners.com\/cs\/#website","url":"https:\/\/hovinghandpartners.com\/cs\/","name":"Sales & Negotiation Training | Hovingh & Partners","description":"Tailored solutions for measurable results","publisher":{"@id":"https:\/\/hovinghandpartners.com\/cs\/#organization"},"alternateName":"Hovingh & Partners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hovinghandpartners.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/hovinghandpartners.com\/cs\/#organization","name":"Sales and Negotiation Training | Hovingh & Partners","alternateName":"Hovingh & Partners","url":"https:\/\/hovinghandpartners.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/hovinghandpartners.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/hovinghandpartners.com\/wp-content\/uploads\/2024\/03\/logo-Hovingh-Partners-e1733844751802.png","contentUrl":"https:\/\/hovinghandpartners.com\/wp-content\/uploads\/2024\/03\/logo-Hovingh-Partners-e1733844751802.png","width":700,"height":375,"caption":"Sales and Negotiation Training | Hovingh & Partners"},"image":{"@id":"https:\/\/hovinghandpartners.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/hovingh-&-partners\/"],"description":"Hovingh & Partners provides personalized sales and negotiation training delivered by expert consultants. We design tailored solutions to develop key skills and achieve measurable results.","email":"sonia.fernandez@hovingh.eu","telephone":"+31 (0) 6 389 90 166"}]}},"related_terms":"","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/hovinghandpartners.com\/cs\/wp-json\/wp\/v2\/glossary\/5875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hovinghandpartners.com\/cs\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/hovinghandpartners.com\/cs\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/hovinghandpartners.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/hovinghandpartners.com\/cs\/wp-json\/wp\/v2\/glossary\/5875\/revisions"}],"predecessor-version":[{"id":5877,"href":"https:\/\/hovinghandpartners.com\/cs\/wp-json\/wp\/v2\/glossary\/5875\/revisions\/5877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hovinghandpartners.com\/cs\/wp-json\/wp\/v2\/media\/5868"}],"wp:attachment":[{"href":"https:\/\/hovinghandpartners.com\/cs\/wp-json\/wp\/v2\/media?parent=5875"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/hovinghandpartners.com\/cs\/wp-json\/wp\/v2\/glossary-cat?post=5875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}