{"id":5729,"date":"2025-06-16T12:55:52","date_gmt":"2025-06-16T10:55:52","guid":{"rendered":"https:\/\/hovinghandpartners.com\/what-is\/oboustranne-vyhodne-vyjednavani\/"},"modified":"2025-06-16T13:12:09","modified_gmt":"2025-06-16T11:12:09","slug":"oboustranne-vyhodne-vyjednavani","status":"publish","type":"glossary","link":"https:\/\/hovinghandpartners.com\/cs\/what-is\/oboustranne-vyhodne-vyjednavani\/","title":{"rendered":"Oboustrann\u011b v\u00fdhodn\u00e9 vyjedn\u00e1v\u00e1n\u00ed"},"content":{"rendered":"\n<p><strong>Co kdyby ob\u011b strany mohly z jedn\u00e1n\u00ed odej\u00edt spokojen\u00e9?<\/strong>  To je j\u00e1dro vyjedn\u00e1v\u00e1n\u00ed, kter\u00e9 je v\u00fdhodn\u00e9 pro v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany: hled\u00e1n\u00ed v\u00fdsledk\u016f, kter\u00e9 jsou v\u00fdhodn\u00e9 pro v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany &#8211; nejde jen o kompromis, ale o vz\u00e1jemn\u00e9 vytv\u00e1\u0159en\u00ed hodnot.<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hovinghandpartners.com\/cs\/what-is\/oboustranne-vyhodne-vyjednavani\/#Priklad_vyjednavani_ktere_je_vyhodne_pro_obe_strany\" >P\u0159\u00edklad vyjedn\u00e1v\u00e1n\u00ed, kter\u00e9 je v\u00fdhodn\u00e9 pro ob\u011b strany<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hovinghandpartners.com\/cs\/what-is\/oboustranne-vyhodne-vyjednavani\/#Vyjednavani_ktera_jsou_vyhodna_pro_obe_strany_jsou_take_znama_jako\" >Vyjedn\u00e1v\u00e1n\u00ed, kter\u00e1 jsou v\u00fdhodn\u00e1 pro ob\u011b strany, jsou tak\u00e9 zn\u00e1m\u00e1 jako<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hovinghandpartners.com\/cs\/what-is\/oboustranne-vyhodne-vyjednavani\/#Jaky_je_styl_vyjednavani_s_mentalitou_win-win\" >Jak\u00fd je styl vyjedn\u00e1v\u00e1n\u00ed s mentalitou win-win?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-win-win-negotiation-example\"><span class=\"ez-toc-section\" id=\"Priklad_vyjednavani_ktere_je_vyhodne_pro_obe_strany\"><\/span>P\u0159\u00edklad vyjedn\u00e1v\u00e1n\u00ed, kter\u00e9 je v\u00fdhodn\u00e9 pro ob\u011b strany<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>P\u0159i oboustrann\u011b v\u00fdhodn\u00e9m vyjedn\u00e1v\u00e1n\u00ed souhlas\u00ed dodavatel softwaru s m\u00edrn\u00fdm sn\u00ed\u017een\u00edm ceny licence v\u00fdm\u011bnou za del\u0161\u00ed dobu trv\u00e1n\u00ed smlouvy a ve\u0159ejnou referenci. Klient u\u0161et\u0159\u00ed pen\u00edze, dodavatel z\u00edsk\u00e1 dlouhodob\u00e9 p\u0159\u00edjmy a d\u016fv\u011bryhodnost. Ob\u011b strany vyhr\u00e1vaj\u00ed d\u00edky roz\u0161\u00ed\u0159en\u00ed hodnoty, nikoliv d\u00edky rozd\u011blen\u00ed rozd\u00edlu.  <\/p>\n\n<p><strong>Vyjedn\u00e1v\u00e1n\u00ed typu \u201ev\u00fdhra &#8211; prohra\u201c:<\/strong> Jedn\u00e1 se o opa\u010dnou dynamiku &#8211; jedna strana m\u00e1 prosp\u011bch na p\u0159\u00edm\u00fd \u00fakor druh\u00e9. M\u016f\u017ee v\u00e9st k rychl\u00fdm zisk\u016fm, ale ohro\u017euje dlouhodobou d\u016fv\u011bru a udr\u017eitelnost. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-win-win-negotiations-are-also-known-as\"><span class=\"ez-toc-section\" id=\"Vyjednavani_ktera_jsou_vyhodna_pro_obe_strany_jsou_take_znama_jako\"><\/span>Vyjedn\u00e1v\u00e1n\u00ed, kter\u00e1 jsou v\u00fdhodn\u00e1 pro ob\u011b strany, jsou tak\u00e9 zn\u00e1m\u00e1 jako<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u010casto se jim \u0159\u00edk\u00e1 integrativn\u00ed vyjedn\u00e1v\u00e1n\u00ed, vyjedn\u00e1v\u00e1n\u00ed ve spolupr\u00e1ci nebo vyjedn\u00e1v\u00e1n\u00ed na z\u00e1klad\u011b z\u00e1jm\u016f. Tyto styly up\u0159ednost\u0148uj\u00ed porozum\u011bn\u00ed pot\u0159eb\u00e1m, roz\u0161\u00ed\u0159en\u00ed mo\u017enost\u00ed a slad\u011bn\u00ed z\u00e1jm\u016f p\u0159ed soupe\u0159en\u00edm o pevn\u00e9 v\u00fdsledky. <\/p>\n\n<p><strong>Jak\u00fd je p\u0159\u00edklad strategie win win?<\/strong>  Nam\u00edsto dohadov\u00e1n\u00ed o cen\u011b vytvo\u0159\u00ed dv\u011b spole\u010dnosti spole\u010dn\u011b bal\u00ed\u010dek slu\u017eeb, kter\u00fd jedn\u00e9 z nich sn\u00ed\u017e\u00ed n\u00e1klady a druh\u00e9 zv\u00fd\u0161\u00ed objem &#8211; to je u\u010debnicov\u011b v\u00fdhodn\u00e9 pro ob\u011b strany.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-negotiation-style-with-a-win-win-mentality\"><span class=\"ez-toc-section\" id=\"Jaky_je_styl_vyjednavani_s_mentalitou_win-win\"><\/span>Jak\u00fd je styl vyjedn\u00e1v\u00e1n\u00ed s mentalitou win-win?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Tento styl se zam\u011b\u0159uje na budov\u00e1n\u00ed vztah\u016f, otev\u0159enou komunikaci a vytv\u00e1\u0159en\u00ed hodnot. Vyjednava\u010di, kte\u0159\u00ed jej pou\u017e\u00edvaj\u00ed, se sna\u017e\u00ed porozum\u011bt v\u0161em perspektiv\u00e1m, hledaj\u00ed jin\u00e9 ne\u017e jen sv\u00e9 pozice a hledaj\u00ed kreativn\u00ed zp\u016fsoby, jak uspokojit z\u00e1jmy v\u0161ech. <\/p>\n\n<p><strong>Jak\u00fd je pojem win-win?<\/strong>  V\u00fdhra pro ob\u011b strany znamen\u00e1, \u017ee v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany odch\u00e1zej\u00ed z jedn\u00e1n\u00ed spokojen\u00e9. Nejde jen o kompromis &#8211; jde o roz\u0161\u00ed\u0159en\u00ed kol\u00e1\u010de, tak\u017ee ka\u017ed\u00fd dostane v\u00edc. <\/p>\n\n<p><strong>5 C vyjedn\u00e1v\u00e1n\u00ed:<\/strong><\/p>\n<ul>\n  <li>Clarity \u2013 know your needs and goals<\/li>\n  <li>Credibility \u2013 build trust with facts and fairness<\/li>\n  <li>Compromise \u2013 be flexible but strategic<\/li>\n  <li>Collaboration \u2013 seek shared outcomes<\/li>\n  <li>Commitment \u2013 ensure follow-through<\/li>\n<\/ul>\n\n<p><strong>P\u011bt styl\u016f vyjedn\u00e1v\u00e1n\u00ed:<\/strong> Sout\u011b\u017eiv\u00fd, Spolupracuj\u00edc\u00ed (win-win), Kompromisn\u00ed, Vyh\u00fdbaj\u00edc\u00ed se, P\u0159izp\u016fsobiv\u00fd.<\/p>\n\n<p><strong>Metodika ENS: Navrhov\u00e1n\u00ed v\u00fdsledk\u016f v\u00fdhodn\u00fdch pro v\u0161echny strany<\/strong><\/p>\n\n<p>Ve spole\u010dnosti Hovingh &amp; Partners je vyjedn\u00e1v\u00e1n\u00ed \u201ewin-win\u201c v\u00edce ne\u017e jen zp\u016fsob my\u0161len\u00ed &#8211; je to metoda. Prost\u0159ednictv\u00edm ENS u\u010d\u00edme vyjednava\u010de, jak se posunout za hranice pozic, odhalit skute\u010dn\u00e9 z\u00e1jmy a navrhovat \u0159e\u0161en\u00ed vytv\u00e1\u0159ej\u00edc\u00ed hodnoty, kter\u00e1 slou\u017e\u00ed dlouhodob\u00fdm partnerstv\u00edm, nejen kr\u00e1tkodob\u00fdm obchod\u016fm. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div class=\"glossary-cta\">\n  <p><strong>Nau\u010dte se, jak v re\u00e1ln\u00fdch situac\u00edch uplatnit vyjedn\u00e1v\u00e1n\u00ed, kter\u00e9 je v\u00fdhodn\u00e9 pro ob\u011b strany<\/strong> &#8211; prozkoumejte na\u0161e mo\u017enosti. <a href=\"https:\/\/hovinghandpartners.com\/cs\/vyjednavani\/\" target=\"_blank\" rel=\"noopener\"><strong>\u0161kolen\u00ed o vyjedn\u00e1v\u00e1n\u00ed<\/strong><\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Co kdyby ob\u011b strany mohly z jedn\u00e1n\u00ed odej\u00edt spokojen\u00e9? To je j\u00e1dro vyjedn\u00e1v\u00e1n\u00ed, kter\u00e9 je v\u00fdhodn\u00e9 pro v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany: hled\u00e1n\u00ed v\u00fdsledk\u016f, kter\u00e9 jsou v\u00fdhodn\u00e9 pro v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany &#8211; nejde jen o kompromis, ale o vz\u00e1jemn\u00e9 vytv\u00e1\u0159en\u00ed hodnot. P\u0159\u00edklad vyjedn\u00e1v\u00e1n\u00ed, kter\u00e9 je v\u00fdhodn\u00e9 pro ob\u011b strany P\u0159i oboustrann\u011b v\u00fdhodn\u00e9m vyjedn\u00e1v\u00e1n\u00ed souhlas\u00ed dodavatel softwaru s m\u00edrn\u00fdm sn\u00ed\u017een\u00edm ceny licence v\u00fdm\u011bnou &#8230; <\/p>\n<div><a href=\"https:\/\/hovinghandpartners.com\/cs\/what-is\/oboustranne-vyhodne-vyjednavani\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":5722,"template":"","glossary-cat":[125],"class_list":["post-5729","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-cat-negotiation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vyjedn\u00e1v\u00e1n\u00ed, kter\u00e9 je v\u00fdhodn\u00e9 pro ob\u011b strany: Definice, p\u0159\u00edklady a strategie<\/title>\n<meta name=\"description\" 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